Industry News

"Chenghai toys" to create a world famous regional brand

From: Data:19/12/2016 05:37:33
development network reporter Yin Zhuping
“ Chenghai toy ” to create the world famous brand
2014-10-08 16:18:03 China regional development network

Nie Jinxiu China Luo Mian reported recently, Chenghai toy industry in Shantou city was included in the Ministry of “ the regional brand construction of industrial cluster, &rdquo pilot unit; and awarding “ &rdquo national regional industry cluster brand construction the toy industry pilot area;, this is one of the first batch of 22 industrial cluster brand construction units, and also won the &ldquo national demonstration base; upgrade professional &rdquo transformation of foreign trade; after a Chinese word signs. Through the construction of the pilot will further promote the Chenghai toy industry technology innovation and quality brand construction, enhance the & ldquo; Chenghai toys & rdquo; regional brand visibility and reputation, promote Chenghai toy industry cluster upgrading and sustained and rapid development.

according to reports, the Ministry of industry in 2015 will be in the country to build 50 or so regional brand cultivation demonstration area, to play a demonstration effect. In recent years, Chenghai District vigorously develop the toy industry, and actively promote the toy industry cluster regional brand building, the toy industry is developing rapidly, with a good quality brand foundation, in line with the national industrial development direction. Since the beginning of this year, the district has developed to declare the relevant planning scheme for the industrial cluster brand construction, to the toy industry focus on regional brand planning design, brand evaluation analysis system, giving play to the role of industry organization, guide enterprises to cultivate brand, lay a solid base for the development of brand, strengthening credit and risk management and build seven aspects of marketing and publicity platform, to meet the requirements of industrial cluster brand construction demonstration area was established.